Graphica is the leading Graphic Arts Trade Fair event that takes place every 2 years in Athens. Anything from multimedia, creative workshops, publications, visual communication, printing materials, software, paper manufacturers. Companies like Agfa, Canon, Epson, Heidelberg, HP, Kodak, Roland, Xeikon, Xerox and many others, exhibited their products for 4 days at the end of May. This year, the trade fair moved to a brand new exhibition center the Athens Metropolitan Expo. Parachute® participated again this year with an impressive simple stage/stand while its “Disturbing the Uncool” concept was far from the usual hard sell notion of such events. Visitors and friends dropped by to learn about new releases, get the all new printed catalog and posters as well as listen to our DJ set. This offered the opportunity for a far more personal touch and a dynamic projection of services and products to graphic designers, marketers, advertisers and visual communicators.