We were commissioned to create a new set of custom corporate typefaces for Bank of America, the second biggest bank in the US. They are currently used as part of a massive consumer campaign which includes TV spots, digital advertising, print ads and select outdoor, as well as improvements to the bank’s website and mobile offerings. Bank of America has also introduced an integrated, international campaign highlighting the strength of Merrill Lynch, its wealth management division.
Mebe Group is an award-winning contractor, a pioneer in the construction industry of Russia. Parachute was commissioned to design a slab version of the popular PF DIN Display which along with a custom version of the original sans was used for the Mebe's rebranding and eventually became the corporate typeface. Six weights were designed in total fot the slab and the new sans.
National Geographic is one of the most respected magazines worldwide. For its Greek edition it commissioned Parachute to create matching Greek versions for several of its distinct fonts used in the magazine and its external communications.
Parachute was commissioned to design an extensive type system for the redesign of the German Financial Times. This included a serif, a sans-serif and a slab version which are used for headlines, body text, captions and charts. See details in the Case Studies section.
AIG is the world’s largest insurance organization, with millions of customers around the globe. For its worldwide campaign, Parachute was asked -by its advertising agency Grey- to design a matching Greek version of its corporate typeface, altogether in eight weights.
Hella is a globally positioned independent company which develops and manufactures lighting technology and electronics products for the automotive industry. Parachute developed a special version of DIN Universal which was licensed to Hella as a corporate typeface.
When Allen International was preparing a redesign to modernize the bank’s retail environment, Parachute was commissioned to design an exclusive three weight typeface targeting a growing younger market.
When one of the oldest and most respected Greek newspapers needed a strong headline font for its weekend edition, it turned to Parachute to design an attention-getting antique font with heavy condensed characteristics. See details in the Case Studies section.
